26 January 2023

How to Calculate CLV?

Do you know how important it is to calculate your customer lifetime value (CLV)? CLV is a metric that shows you the total amount of revenue a customer will bring in during their time with your company. To put it simply, CLV is a way to measure how profitable a customer is. Knowing your CLV […]

data collection
3 January 2023

Unlocking the Power of Data: The Essential Guide to Successful Data Collection

Are you ready to unlock the power of data and take your business’s digital marketing performance to the next level? Data collection, analysis, and use data are vital components of any successful e-commerce and digital marketing strategy. But correctly collecting, understanding, organizing, storing, and utilizing data can seem overwhelming for many businesses. This guide will […]

digital marketing platform
27 December 2022

7 Reasons Your Business Needs a Digital Marketing Platform Now

There’s no doubt that digital marketing is a necessary component of any successful business strategy today. But what many business owners don’t realize is that they need a digital marketing platform to make the most of those efforts. In this blog post, we’ll discuss seven reasons your business needs a digital marketing platform now. A […]

influencer marketing campaigns
21 December 2022

The Complete Guide to Affiliate Management Platforms for Influencer Marketing

Affiliate marketing is a great way to increase sales and revenue for your business. But, if you’re not using an affiliate management platform, you’re missing out on a lot of benefits. In this blog post, we will discuss what affiliate management platforms are and how they can help you with your influencer marketing campaigns. We’ll […]

cookie dropping
13 December 2022

Cookie Dropping Fraud in Digital Marketing

A surefire way to increase web traffic is by dropping cookies on potential customers. However, this practice also opens the door to fraudsters who could engage in cookie dropping to hijack user sessions and commit fraud. In this blog post, we’ll explore what cookie dropping is, how it’s used to commit fraud, and what measures […]

8 December 2022

LTV in eCommerce

In eCommerce, your Lifetime Value (LTV) is the metric that tells you how much revenue a customer will generate over the course of their relationship with your brand. Obviously, you want this number to be as high as possible – but what goes into calculating it? And more importantly, how can you increase it? Read […]

7 December 2022

What is bot traffic?

If you manage a website, you may have heard of “bot traffic” and wondered what it is. Bot traffic is generated by software programs that simulate human activity on a website. Some bots are designed to mimic real human behavior, while others are programmed to carry out specific tasks like crawling websites for data or […]

ecommerce kpis
6 December 2022

6 most important Ecommerce KPIs

What are the most important KPIs for ecommerce businesses? This is a question that every CMO and ecommerce manager should be asking themselves. With so many different metrics to track, it can be tough to know which ones are the most important. In this blog post, we’ll take a look at some of the most […]

conversion rate
5 December 2022

6 Ecommerce Conversion Rate Optimization Tips

Are you looking to improve your ecommerce conversion rate optimization? If so, you’ve come to the right place. In this blog post, we’ll share 6 tips that will help you optimize your site for conversions. By following these tips, you can boost your bottom line and make your ecommerce business more successful. So let’s get […]

2 December 2022

Lookalike Audiences

Are you looking for new ways to reach your target customers? If so, you may want to consider using lookalike audiences. Lookalike audiences are groups of people who share similar characteristics with your current customers. This can be useful for reaching new potential customers who are likely to be interested in your product or service. […]

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